Music, just like football, can be used to deliver positive messages. It is a tool that can cross all ethnicities and backgrounds. With this understanding came the Urban Smackdown event in June 2003.
Four young volunteers from Football Unites, together with the Education & Youth Worker, worked in conjunction with the Sheffield First for Safety team to put on the event Music Vs Crime.
The event was held in the Nelson Mandela Building at Sheffield Hallam University and was aimed at 13-19 year olds. It delivered a strong anti-crime message and raised awareness about the dangers of drugs through the use of music.
Various renowned hip-hop artists attended the event to talk about how music has kept them motivated and away from negative influences like drugs and crime. The day hosted numerous interactive activities - graffiti workshop, MC-ing, DJ-ing, music workshops, breakdancing, and information stalls on drugs and crime. The event was free and attracted a staggering 427 young people.