Examples of work undertaken with Sheffield United include:
- the adoption of a club equal opportunities policy in 1999
- regular articles in the club’s matchday programme
- anti-racist messages flashed up on the electronic scoreboard at every home game
- subsidised use of the Academy facilities for free coaching sessions
- junior players recommended to the Academy staff (three players referred by our coaching staff have represented the club at under-16 level)
- membership of the Blades Partnership group
- Representatives from United as trustees of the Football Unites, Racism Divides Educational Trust.
A number of initiatives have been undertaken in cooperation with Sheffield Wednesday FC, including:
- membership of the Owls Against Racism Group
- joint events with Show Racism the Red Card and Wednesday
- collaborative work between Wednesday’s Study Support Centre and the Football Unites education worker
- Representatives from Wednesday act as trustees of the Football Unites, Racism Divides Educational Trust.
Since 1999 Sheffield United have hosted the Football Unites Community Day, normally held on a Sunday afternoon shortly after the end of the season.
Thousands turn out for a family day and to celebrate their love of football. Hundreds of young people revelled in the chance to play in a series of football tournaments held on the famous Bramall Lane pitch, watched eagerly by the crowds of onlookers in the sidelines and seated in the stands. The event attracts people from all across the region’s diverse communities.