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Football Unites advert at Bramall Lane

Working with professional clubs

The support of professional clubs is key to successful campaigning against racism in football, and the proximity of the Football Unites project to the Bramall Lane ground, added to the racist attacks and harassment associated with football fans identified at the birth of the organisation, has led to a concentration on developing strategies with Sheffield United FC.

Research carried out by Sheffield Hallam University on behalf of Football Unites in 1997 showed that over 80% of Sheffield United supporters favoured strong action being taken against racists within the crowd, such as ejection from the ground and the cancelling of season tickets. It is essential that clubs and supporters act together in tackling any racism within their club and a running poll on this website between 2003 and 2006 consistently returned 85% of votes in favour of firm action.

If you would like help and advice on how to work together against racism with the football club that you support, then contact Football Unites.

Blades Against Racism, during Action Week

Examples of work undertaken with Sheffield United include:

  • the adoption of a club equal opportunities policy in 1999
  • regular articles in the club’s matchday programme
  • anti-racist messages flashed up on the electronic scoreboard at every home game
  • subsidised use of the Academy facilities for free coaching sessions
  • junior players recommended to the Academy staff (three players referred by our coaching staff have represented the club at under-16 level)
  • membership of the Blades Partnership group
  • Representatives from United as trustees of the Football Unites, Racism Divides Educational Trust.
SWFC Badge

A number of initiatives have been undertaken in cooperation with Sheffield Wednesday FC, including:

  • membership of the Owls Against Racism Group
  • joint events with Show Racism the Red Card and Wednesday
  • collaborative work between Wednesday’s Study Support Centre and the Football Unites education worker
  • Representatives from Wednesday act as trustees of the Football Unites, Racism Divides Educational Trust.
Community Day Tournament.jpg

Since 1999 Sheffield United have hosted the Football Unites Community Day, normally held on a Sunday afternoon shortly after the end of the season.

Thousands turn out for a family day and to celebrate their love of football. Hundreds of young people revelled in the chance to play in a series of football tournaments held on the famous Bramall Lane pitch, watched eagerly by the crowds of onlookers in the sidelines and seated in the stands. The event attracts people from all across the region’s diverse communities.

Find out more about the Football Unites, Racism Divides Community Day

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