Football Unites, Racism Divides believes that football, as the world’s most popular game, can help to bring together people from different backgrounds to play, watch and enjoy the game, and to break down barriers created by ignorance or prejudice.
We aim to ensure that everyone who plays or watches football can do so in a safe environment, without the fear of racial abuse and harassment, in either a verbal or a physical form. We want to increase the participation of people from ethnic minorities in football, as either players, spectators or employees.
The project was started in 1995 by a group of Sheffield United fans who were concerned about a number of incidents of racist abuse both in and around the stadium, which is situated in a community where about 44% of the local youth population is black or Asian. Since then, the project has gone from strength to strength.
We work closely with local football clubs to help them implement anti-racist strategies and become part of the community.
We deliver football coaching to young people from a diverse range of communities and assist them in creating their own Sunday league teams. We organise regular tournaments and leagues, bringing together isolated communities, such as refugees and asylum seekers.
We use the magnetic power of football to deliver anti-racist education and youth work with young people - work that is supported by our unique resources and information library that features research, books and films on all things football and racism.
The Positive Futures scheme uses sport to work with socially marginalised youngsters who could be at risk of drug misuse and crime. We take Streetkick, our portable football game, right into the heart of urban neighbourhoods to involve "hard to reach" young people.
Our Soundkickers project harnesses young people's passion for music to bring people from different backgrounds together to make music.
We were one of the founding members of the Football Against Racism in Europe network, a loose coalition of anti-racist groups that each year organises the Action Week - Europe's largest anti-racist event.